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From the article:

In four weeks of business, the couple has been threatened at the depot where they park the truck; cursed by a gyro vendor who said that he would set their truck on fire; told to stay off every corner in Midtown by ice cream truck drivers; and approached by countless others with advice — both friendly and menacing — on how to get along on the streets.

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In the last two years, upscale food trucks have swarmed the streets, entrancing New Yorkers with everything from artisanal Earl Grey ice cream to vegan tacos. These highly visible trucks, their outspoken owners and their followers on Twitter, Facebook and food blogs, have broken the code of the streets that has long kept a relative peace among food vendors.